Revolutionising the Partner Experience.

For your partners to be successful and get results, a good contacts and leads list is key. However, gathering these leads or getting them into the right database can be a struggle that your partners might need some help with.

Help your partners grow their contacts & leads list

There are multiple ways of how you can support your partners in growing their contacts & leads list with Partner Pulse. Think about buying new data lists via our data services or creating a connection with an external system to update the lists automatically. Lead generation however is usually something that partners find challenging. Common struggles are that there is no lead funnel, or even a follow up process. Opportunities slip between the cracks, because they have to get transferred from one system to another and get lost. Or leads do not get followed up in time.

Automated lead process and funnel

Getting freshly generated leads into the right database is important. To automate and streamline this process we’ve created a tool that allows you to set-up pop-up forms on your partners websites that feed the new leads directly into the contacts & leads database in Partner Pulse. These pop-ups can be used for contacts to register for upcoming events, subscribe to your newsletter, or let them download content you want them to register for, like whitepapers. The possibilities are endless.

How it works: embed a template based form

We set up a registration form template one time in Partner Pulse. You can decide on the fields, privacy settings, and the co-brandable elements, like colors and logos. This single setup can generate forms on the websites of all of your partners. Your partners only have to embed the HTML code on their website, easy as that.

The results of the registrations will be stored in your Partner Pulse environment. Here you can set up workflow triggers and send out followup emails to get your leads into the next stage of your sales funnel.

An on-brand experience

Partners can embed the HTML code on their page, as a floating or sticky pop-out or as a pop-up. The form will automatically have the branding guidelines of the partner, which are set in the My Account page of the portal, like the corporate identity colors. And including the look-and-feel elements of the vendor.

Do you want to gather contact and lead information, directly on the website of your partners? Or do you want to know more about all of our lead generation possibilities? Contact Remco Vermeer via remco.vermeer@getpartnerpulse.com and explore all the possibilities and start embedding form templates for your company.

Plan a demo

With Gorilla’s 30 years of experience in Channel Services and Partner Pulse’s expertise of Channel Marketing, it’s safe to say we’ve seen this space evolve over the years. From the times when the only companies who had channel ecosystems were the behemoths of the industry, to now when channels are a springboard for smaller companies to grow.

At Gorilla’s interactive virtual event, The Evolution of Channel, we’d like to deep dive into the overall evolution of the channel. We uncover how the channel has evolved over the past few decades, examine the current state of the channel and explore where the channel is heading as technology expands exponentially.

Join us on the 10th of august to discuss:
ISV partnership programs
Partnership benefits to growth and sales
The use of technology to empower your partnerships

Bring your experience in channel ecosystems - share where you have been and the direction you are headed in our collaborative discussion around the ever changing landscape of channels.

We’d like to invite you to be part of the discussion.
Register now via the link below to join us on August 10, 2022 at 11 AM Central.

Register here

A good Partner Relationship Management (PRM) in combination with a Thru Channel Marketing Automation (TCMA) system is a great way if not the way to grow your channel and get your partners selling for you. Manual processes are time consuming and prone to errors, a good PRM system can fix those issues while creating new growth opportunities.

Where managing your partners can be enough of a challenge on its own, choosing the right solution that actually helps you achieve your goals and targets can be even worse. Looking at the ocean of PRM systems there is a lot to choose from, good chance you’re already using one for your channel, but how good is your PRM/TCMA system performing?

In this blog we give you some food for thought about what a good PRM system should offer to help you grow & optimize your channel.

1. A simple, easy to use environment with a supported implementation process
With so many different users actively working in and contributing to your PRM system, it’s essential that it’s easy to use. It should help you automate your Channel life cycle, not complicate it. Therefore, make sure to look into the implementation process.

Setting-up and implementing it to go live can be a long and expensive process when additional support options are not available or require IT experts to roll out. Look out for a tool that offer both resources and services to help you implement it and can integrate with your existing systems to speed up the implementation process.


2. Low risk and a quick Return on Investment
A good PRM system will help your partners sell for you and deliver you all the tools for that from the get go, more for less. By taking away all your partner’s hurdles and making it easier for them to sell, you will start seeing a positive return on investment earlier.

However, It’s important to consider how big the risks are and how quickly your company will start seeing return on investment. Look into solutions that provide a fast return and can minimize your risk.

Also, look for solutions that offer services to help your partners sell for you, such as SPIFF programs or Channel Conciërge managers to support your partners. This will result in a no-excuse environment. Managing your partners while growing your channel at the same time is hard and having a PRM System that can help you automate your Channel and activate them is a win-win situation.


3. Opportunities to grow with your channel
Once you start growing with your channel it’s important that the PRM system can grow with you. Important questions to consider:

- Can I expand my solution once my Channel and therefore my needs start growing? Like localisation and data learning.
- Does the PRM system offer room for customization of the solution and do they take customer feedback into account when improving the system?
- Can I get sufficient support when my Channel is up and running to address my concerns?


Finding the right PRM solution that meets all the requirements and your specific needs isn’t easy. Ultimately it should help your partners sell for you and improve your partner relationships.

With the Result Based Engagement and Accelerated TCMA Solution of Gorilla and Partner Pulse you can tick off all three Key features. Our solution offers a unique combination of an easy to use platform with the experienced services of Gorilla, combined resulting in a complete package to help you achieve channel success.

With the best part being, you pay as you go, so there is a minimal risk.


We are more than willing to prove this to you!

Try our free ROI Calculator to get a preview of your ROI with Partner Pulse or schedule a call, we are more than happy to meet and discuss your Channel with you.

Calculate my ROI!

When investing in Partner Marketing tools we are all striving for the same thing, Return On Investment. However in reality we find that it is not so obvious. Loads of costs up front and higher than expected implementation costs with no guarantees whether you’re going to achieve your TCMA goals and targets, in other words: risks all over.

The Result Based Pricing (RBP) solution offered by GorillaICT Partner Pulse can help you mitigate that risk. We minimize your fixed cost while guaranteeing your ROI at the same time.

In this blog we’ll give you an introduction of what the Result Based Pricing solution is and how it works.


What is Result Based Pricing?
We are passionate about helping companies who sell through channels to be successful. Hence, with our 30+ years of experience, knowledge and proven results - we developed a data-driven approach that helps you make your partners sell for you.

This data-driven approach gives you a focus on attracting and motivating the right partners who will give you the best increase in sales hit rate, in order to meet or exceed your targets. Allowing you to pay only for the Marketing results you achieve.This will transform your partner support platforms into a variable cost rather than a fixed cost, based on actual Marketing results.

We are more than willing to guarantee that this works as we believe so strongly in our approach that we are prepared to share the risk with you - You only pay when you have results.

Sounds good, but how does it work?
We will create a No Excuse environment with all the campaign tools and data you and your partners need. Our data-driven approach and personal support makes your life easier by highlighting your next best actions and spotlighting channel performance. Working all inside one platform that is scalable to align to your needs now and in the future.

What’s in it for the partner to go the extra mile? A whole lot!
We will help your partners be more successful with Marketing and while doing so sell more for you

First, we activate them with our Spiffing program. 
Spiff stands for "Sales Performance Incentive Fund". It's a short-term, incentive-based initiative meant to motivate sales representatives. However, we are offering a unique program where the marketing    manager, doing the back-end job, actually gets spiffed by us when they register their MQLs.
 
Vendors, don't worry, you can still incentivise your sales, while we help you with the marketing managers. We think it is about time that your partners get rewarded for their hard work!

Secondly, we support them with our data-driven service offerings and incentives.
All this creates a true no excuse environment with all the automated campaign tools and data that you and your partners need. 

All the tools and services you and your partners need
to start getting real TCMA results
We have a wide range of tools and services from Gorilla and Partner Pulse to support you and your partners in your needs, every step of the way. For partners who like to work independently, our Partner Success team is available to answer questions as the Partners start working within the platform and launch campaigns. For partners that like a more white-glove approach we offer a wide range of support options to take away any excuses they might have such as Concierge Support or Custom Campaigns, that you can Pick & Mix from our Marketplace.

Are you interested in increasing your ROI and lowering your costs?
Find out how this is possible with our free ROI calculator.

Calculate my ROI!